Previously, we introduced endorsement for Fabric items. Certified and promoted endorsements encouraged the use of standardized and trustworthy data. Now, we're taking it a step further with the introduction of Master Data. This new endorsement stage empowers IT and data teams to define and establish the organization's single source of truth. By defining master data, your organization can benefit from creating a repository of all critical organizational data, making it available to users with a variety of skills to discover and build upon.